Connect with us


Xanadu launches its Luxury vertical 

Mumbai, December 12, 2022: Xanadu has launched its luxury vertical – which will cater to the rising demand of developers and financial institutions to accelerate the growth of their Luxury RE portfolios. A press release issued by the company says that, Raheja Universal’s flagship project, Raheja Imperia II, in Worli will be the first of their offerings, with three more lined up in the near future.

Xanadu’s insights suggest significant growth in the segment as India has seen exponential growth in the number of USD millionaires in the past 2-3 years. 

Speaking about Xanadu’s Luxury vertical launch, Vikas Chaturvedi (CEO, Xanadu Group) said, “At Xanadu, we have the largest talent pool that has rich experience in the luxury segment of real estate, and it was only a matter of time before we entered this segment. We have observed that value erosion and Government initiatives such as SDR waivers gave some velocity to this segment during COVID times. Still, such tactics can only provide temporary bursts of sales and are not sustainable as developers cannot continue this. Healthy business growth can only be delivered by a superior consumer experience, a well-rounded product, brand alliances and an uncompromising focus on evolving consumer needs. This is precisely what Xanadu’s Luxury vertical plans to help developers and financial institutions achieve disproportionate growth with unique solutions that bring healthy growth without value erosion. We are very happy to collaborate with Raheja Universal for their flagship project in Worli. Raheja Universal carries legacy and trust and is renowned for their luxury projects.”

Speaking on this occasion, Ekta Rahul Raheja said, “We experienced Xanadu’s capabilities and expertise first-hand during our Raheja Exotica (Destination Versova Island) project launch. Given their overall market and luxury segment understanding, we have decided to collaborate with Xanadu for our flagship project in Worli. We see a natural fit and are sure that they will build on the brand appeal of this project. We congratulate Xanadu on the launch of their new Luxury vertical and look forward to closely working with their teams and leadership.”