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Sales of homes priced >Rs 80 lakh up in Gurugram with a 30% share in 2021
New Delhi, February 23, 2022: The sale of premium and luxury homes in the Millennium City has been rising steadily post the pandemic. Latest ANAROCK data indicates that of a total of 15,590 units sold in Gurugram in 2021, approx. 30% were homes priced above Rs 80 lakh. In pre-pandemic 2019, of 13,250 units sold, the share of these homes was 24%.
Santhosh Kumar, Vice Chairman – ANAROCK Group says, “The trend in 2020 almost matches that of 2019; the pandemic struck at a time when housing trends in Gurugram were beginning to improve. The sales share of affordable housing was similar to 2019 – of 11,170 units sold, around 65% was of affordable housing, while homes priced over Rs 80 lakh had a mere 15% share.”
% Share of Home Sales Across Budgets
Year <INR 40 Lakh INR 40 Lakh-INR 80 Lakh >INR 80 Lakh Total Units Sold 2019 60% 16% 24% 13,250 2020 52% 23% 25% 7,240 2021 42% 27% 30% 15,590
Source: ANAROCK Research
The pandemic has initiated a significant increase in demand for premium and luxury homes in Gurugram. One of the defining features of premium and luxury homes is their larger size, which became the new imperative because of the WFH culture. Low interest rates, developer discounts and offers, and homebuyers’ preference for state-of-the-art amenities further contributed to this momentum.
Gurugram Supply Trends
Following the new consumer demand, developers began increasing the supply of homes priced over Rs 80 lakh. ANAROCK data shows that of 18,540 units launched in Gurugram in 2021, approx. 6,040 units (33%) were priced Rs 80 lakh.
In 2019, 4,080 units out of a total of 19,350 (21%) launched in Gurugram were in the premium and luxury categories – denoting an increase of 48% in the supply of the homes priced more than Rs 80 lakh in 2021 as against 2019.
% Share of Total New Launches Across Budgets
Year <INR 40 Lakh INR 40 Lakh-INR 80 Lakh >INR 80 Lakh Total Units Launched 2019 64% 15% 21% 19,350 2020 65% 20% 15% 11,170 2021 41% 27% 33% 18,540
Source: ANAROCK Research
Total Units Launched in Gurugram
Year <INR 40 Lakh INR 40 Lakh-INR 80 Lakh >INR 80 Lakh Total Units Launched 2019 12,310 2,960 4,080 19,350 2020 7,270 2,190 1,710 11,170 2021 7,550 4,950 6,040 18,540
Source: ANAROCK Research
Developers considerably reduced the supply of affordable homes – from 12,310 units in 2019 to 7,550 units in 2021, indicating a drop of 39%. The share of affordable homes in the total new supply thus dropped from 64% in 2019 to 41% in 2021.
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