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APL Apollo Appoints Charu Malhotra as Chief Brand Officer

New Delhi, August 18, 2023: APL Apollo, one of India’s leading branded Steel tubes manufacturer has announced the appointment of Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said, “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry”

Charu Malhotra said, “I am profoundly honoured and enthusiastic to be part of APL Apollo as the Chief Brand Officer. This role deeply resonates with my passion to steering impactful change through the strategic marketing and communication to various stake holders. As we come together, we are poised to embark on an exciting journey of relentless innovation, robust growth, and the creation of an indelible brand within the industry.”

Charu’s last stint was with Hindware limited as VP and Head of Marketing she played a pivotal role in leading brand transformation and relaunch the brand that resonates with millennials.