Real Estate sector has gone through consecutive crests and troughs in the past 2-3 years in the form of Covid pandemic, the Ukraine-Russia war, increase in the prices of raw materials, Repo rates moving northwards and more. All these factors have directly or indirectly become a challenge for the sector. However, despite these reasons, the real estate continues to be one of the fastest growing sector in the economy with efficient measures of Government like DDJAY in Haryana.
Talking about the prime benefits that DDJAY brought to the Real Estate sector, Pushpender Singh, MD, JMS Group, shared his views with Realty & More in an exclusive interview.
Q. You are one of the renowned developers today when we talk about plotted developments in Gurugram. What took you to reach this benchmark in the sector?
A. The credit of our journey is the sole result of our customers’ faith that they have shown in our brand over the years. Their alliance has always motivated us to create better projects in the sector. Plots are a prestigious possession for every buyer, and we believe in delivering them in the most accessible and feasible manner. The governmental measures have also been a massive reason behind the vast reach of our offerings to buyers in various regions of Gurugram. It was a good kickstart with an efficient team. However, it took a lot of research of the market for us to understand the market trend. It was only after this that we’ve been able to create projects according to the need of customers and have gained a tremendous response in exchange for our efforts. Gurugram is one of the most preferred cities in NCR today, and choosing this region as our operational centre has been one of our best decisions for good returns. Our ethics and customer-centric approach have also been appreciated by our alliances.
Q. How do you plan to make your plots well suited for every buyer?
A. We ensure that our projects are located at strategic locations with good connectivity to significant spots. Connectivity is one of the major concerns of buyers as it decides their course after investment and what opportunities they can explore within reach. Apart from connectivity, we also provide various facilities, including an open gym, meditation area, kids’ play area, yoga centre, sports courts, jogging tracks and paved roads within the community. Our primary concern remains to maintain nature in and around our project by planting more and more trees and nurturing the existing ones to ensure a green, fresh and healthy environment for residents. We have multiple plot sizes that can be brought by customers as per their convenience in various phases of a community. Our projects have something in store for every generation, and we wish to bridge the gap among them by providing ample space to spend quality time in a safe, secure and positive environment.
Q. How do you think has DDJAY boosted the sector of plots?
A. DDJAY has eased the process of buying plots with the help of multiple regulations. Restricting the size of plots to 120-179 sq. yards has made them affordable and desirable for buyers of the economic class of the society. The process of buying properties has also been smoothened to enhance the number of buyers. Earlier, there were several registration processes that were both time-consuming and tiring. However, amendments have made it much more streamlined. The reduced sizes of plots have gained massive response from buyers for the affordability factor. Haryana Government has ensured an effective way to invite investors from various regions to Faridabad and Gurugram by promoting Deen Dayal Jan Awas Yojana (DDJAY).
Q. Has the market trend changed post-pandemic? If yes, how has it affected your projects, or do you wish to change your visions to fit in this?
A. During the pandemic, the sector was down for a while, and we thought that it’d take quite some time to recover from its effects, but surprisingly, the pandemic worked in favour of the real estate sector. It brought around a need to own a property in a safe and secure space where they’re away from the crowd and have their own private space where they reside with their loved ones. This drastically reduced the rate of unsold properties in the country, depicting significant sales of plots, 2-3 BHKs and even luxury projects in different regions of the country. It was good to witness the tremendous response from buyers as they came forward to buy projects in their preferred locations with all the basic facilities within the community. People have realized that owning properties is the most secure investment as time is evolving.
Q. You are into Commercial projects as well. What has been the customers’ response, and how do you look at its future in the region?
A. We own two commercial set-ups in Gurugram. The aim is to offer the most efficient retail spaces with major facilities, catering to the needs of visitors of every genre, age group, and generation. The residents of the vicinity and the visitors have showcased fantastic responses to the commercial projects as well, both Crosswalk and Marinesquare. Our aim was to develop some extremely visitor-friendly setups with facilities that eased their visit to the project and got everything they desired. Through our projects, covering all the aspects, including space, technology, location and services, our key focus remains on our customers, whose comfort is our aim, and providing them all the amenities in the most descriptive and sustainable manner.
Q. One reason why buyers must choose JMS Group’s projects over others?
A. Delivering high scale real estate projects across commercial, residential, and hospitality verticals is the sole intent of JMS Group. We have always run a customer centric and transparent approach to realize the needs of modern-day real estate buyers and deliver projects which set the bar high in the realty horizon. The motto of our Group is to uphold values of integrity and commitment and we strive to achieve it through our projects.
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