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Livspace launches marketing campaign
Home interiors and renovation platform Livspace has launched a campaign titled ‘Don’t try this at home.’
The campaign aims to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, said a press release.
To market the campaign, Livspace has partnered with Disney+ Hotstar, as an associate sponsor for the Indian Premier League (IPL). The company will also use high-impact digital channels and a mix of video, static and audio formats for maximum impact.
Conceptualised by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The films are a humorous showcase of people doing everyday things in their home but due to poor design, they have to perform “stunts” to get these tasks done.
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