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Phoenix Mills, B Safal launch Palladium

Ahmedabad, February 25, 2023: The Phoenix Mills Limited (PML) and BSafal Group announced the launch of Palladium, Ahmedabad to public on February 26, 2023. A press release issued by the company says that, spread over 5 acres, Palladium Ahmedabad has a gross leasable area of over 750,000 sq. ft. and brings over 35 international luxury brands including Kate Spade, Coach, Michael Kors, Hugo Boss, and Tumi for the first time to the vibrant city of Ahmedabad. Palladium Ahmedabad has been developed by the BSafal Group under its joint venture with PML. 

Speaking on the opening, Atul Ruia, Chairman, The Phoenix Mills Limited said, “Gujarat has always been an attractive landscape for us because of its cosmopolitan population and growing exposure to the luxury ecosystem. Palladium Ahmedabad is an artistic and architectural marvel, which is set to bring coveted luxury brands and a unique, immersive shopping experience to Ahmedabad. With Palladium Ahmedabad, which marks our entry into the state of Gujarat, we present a luxurious destination for the people of this remarkable city, and we continue to bring out our vision of creating unparalleled experiential retail destinations for customers across the country.”

Rajesh Brahmbhatt, Chairman, B Safal Group, said, “We believe that Ahmedabad is the perfect destination for a mall of such grandeur, and we are thrilled to partner with The Phoenix Mills Limited to bring Palladium to the vibrant city of Ahmedabad. Built to be a landmark for decades to come, Palladium Ahmedabad will usher in a new era of luxury shopping in the city.”

Rashmi Sen, COO, The Phoenix Mills Limited, said, “At Palladium Ahmedabad, we are introducing an elevated level of luxury for the people of Gujarat and setting new standards in the industry. With over 50 food and beverage outlets serving cuisines from all around the globe, and over 220 inline stores ready to provide world-class service to our patrons, Palladium Ahmedabad will lead the way in writing a new story on luxury shopping experiences in the city.”