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Piramal Retail Finance expands Its offerings


Piramal Retail Finance, a business entity under Piramal Capital and Housing Finance Ltd. (PCHFL), a subsidiary of Piramal Enterprises Limited, on April 15 announced the launch of its expanded multi-product retail financing platform.

Focused on small and mid-town India (the ‘Bharat’ markets), the company offers new and expanding product offerings to meet various financing needs of Bharat customers. Over the last quarter, Piramal has launched Digital Purchase Finance and Used-Car financing solutions.

Further powering this expansion, Piramal is entering into partnerships with various participants in the tech ecosystem, servicing customer needs in these geographies.

By Q4 of FY21, Piramal has gone live with two fintech partnerships – one each in the space of purchase finance by partnering with ZestMoney and used car financing under partnership with Cars24. With a ‘Digital at its Core’ strategy, the Piramal platform offers a quick and  easy way for consumer tech companies to offer financing solutions to their customers, at scale, said a press release.

With the latest product launches, Piramal Retail now offers seven products in its target markets – affordable housing loans, mass affluent housing loans, loans against property, secured small business loans, purchase finance, unsecured loans, and used car loans.


Jairam Sridharan, Chief Executive Officer, Piramal Retail Finance, said, “Our core target market is the budget customer of Bharat.  For this customer, housing finance remains a very important financial need.  However, they have a wide variety of other needs as well – to expand their business, to buy a second-hand car, etc. Availability of credit for these highly underserved segments has been limited. Piramal Retail Finance’s expanded multi-product platform aims to serve these diverse needs and contribute to the growth story of Bharat.”