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Snapdeal includes channel partners in realty category


Online market place Snapdeal on Friday expanded its real estate category by including channel partners and International Property Consultants apart from the leading developers across the country.

Snapdeal has partnered with Tata Housing and Tata Value Homes to launch its projects in cities like Mumbai, Bengaluru, Delhi NCR, Ahmedabad and Bhubaneshwar in collaboration with renowned and trusted channel partners and IPCs like Knight Frank, CBRE South Asia, ICICI Home Search, IIFL, HDFC Realty, Goldmine and Finlace Consulting.

According to a press release a customer looking to purchase a real estate property on Snapdeal will now have the option to either purchase the same via the developers or through the channel partners and IPCs who will be able to provide them value-added services like site visits, documentation, mortgage assistance etc. As part of the partnership with Tata Housing and Tata Value Homes, Snapdeal is providing special offers for limited units customers opting to purchase the properties via channel partners. These include savings up to Rs. 5 lakh/Jet privilege miles on every booking etc.

Speaking about this, Tony Navin, Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, said, “For the real estate category, our aim is to create an ecosystem that has a positive impact on all stakeholders – from developers to customers. We are now bringing on board the community of channel partners and IPCs. We believe that this move will further enhance our customers’ experience by seamlessly connecting the online and offline experience.”