Real estate firm Exotica Housing has announced signing Bollywood actor Boman Irani as its brand ambassador for print and electronic media.
According to Dinesh Jain, MD, Exotica Housing, there are many benefits of using a celebrity for advertising campaign. The ability to build brand equity is a valuable asset, he said.
Established in 2005, currently the Group is set to welcome buyers in its ready-to-move-in apartments in Exotica Fresco at Sector 137, Noida Expressway. The project has 834 apartments. At Greater Noida West, the Group is working on Exotica Dream ville the first phase of which is about to get over soon.