IKEA hosts IKEA ICONIC in Mumbai to celebrate 80 years of home furnishings legacy

Mumbai, August 25, 2023: To celebrate 80 years of global design heritage and innovation, IKEA hosted “IKEA ICONIC”, an event in Mumbai to showcase their home furnishing products and the launch of a limited edition, a special collection made for the 80^th year anniversary called “Nytillverkard”. This special collection pays tribute to classic IKEA designs reviving iconic IKEA products with modern twists, vibrant colours, and improved materials. 

The Nytillverkard collection, which means ‘newly made’ in Swedish, honours IKEA’s design journey of the past 80 years. 

Erik-Jan Middelhoven, the Country Home Furnishings, and Retail Design Manager, expressed the essence of the collection during its launch, saying, “IKEA ICONIC is a celebration of our range and products that people remember us for and that have impacted the lives of many people in India and across the globe. This year, we relooked into the past with an aim to assemble the future with our customers and opened our treasure chest to relaunch our iconic products from the years in a beautiful 80-year special collection, Nytillverkad. We’ve designed many functional and beautiful home furnishing products during the last 80 years, and it’s only natural that we get curious about our achievements in the past. With Nytillverkad, we are returning to the future, again. In multiple launches across the year, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation.”

Advertisements