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Signature Global named top brand in affordable housing


New Delhi: Signature Global has added yet another feather to its cap by earning the distinction of being India’s number one brand name in affordable housing, ahead of mega brands like Tata, Godrej, Mahindra Lifespaces, Lodha and Puravankara.

This has been revealed in a RICS- Knight Frank report – Affordable Housing- ‘Know Your Customer’ based on a nationwide survey of homebuyers across 15 cities. In the overall rankings, Signature Global has made it to top 10 affordable housing companies and is ranked at number 7, ahead of Tata Homes, Godrej Properties and Ashiana Housing. In overall customer satisfaction, Signature Global has been assigned a score of 9 out of 10. According to the survey, brand reliability and trustworthiness is a leading factor for buyers of affordable housing. It reveals that while purchasing a affordable home, product quality is number one parameter, followed by brand name. In product quality, Signature Global occupies number 4 place with a score of 83 out of 100. It is ranked number two in quality of completed projects.

Says Pradeep Aggarwal, Founder and Chairman, Signature Global, “It is a matter of pride for Signature Global to figure in top 10 brands in affordable housing. It reflects the work done by us and the faith that the buyers have in us. In fact, the survey has cemented our conviction to come out with more such projects which are meant for the end user and are within their reach. Affordable housing is a mission for not only the government but for us as well. The survey also shows that we understand the dynamics of the markets and the expectations of the buyers. We are happy that we have been able to live up to the expectations of the people. Real estate works on trust factor as buyers entrust their faith in a developer by giving him the hard earned money. It is heartening  that  the survey has attested that we have been able to earn the trust and respect of buyers with our product and delivery. We will continue to live up to that”.