Main
Signature Global ropes in Vidya Balan as brand ambassador


Realty firm Signature Global, which is into development of affordable homes, has roped in Bollywood actress Vidya Balan as brand ambassador. Signature Global has launched 9 affordable housing projects, comprising about 9,300 units in a price range of Rs 15-25 lakh, in Gurgaon in the last three years of operations. All projects are under the Haryana Affordable Housing scheme.
In May, Signature Global received Rs 200 crore funding from private equity player KKR, while it raised Rs 150 crore from ICICI Prudential last year.
“We have signed Vidya Balan as groups brand ambassador for two years,” companys Chairman and Co-Founder Pradeep Aggarwal told PTI. In the advertisements Balan would spread awareness about buying affordable homes, he said.
“Her association with missions with mass awareness has been widely accepted. We consider development of affordable housing projects a major contributor to Prime Ministers vision towards Housing for All and which needs a mass awareness too. Hence Vidya Balan was our obvious choice,” he added.
Vidya Balan has been associated with awareness programme related to sanitation and hygiene. She was brand ambassador for Nirmal Bharat Abhiyaan under the rural development ministry.
Signature Global plans to expand business beyond Gurgaon and targets to launch 20,000 more affordable housing units by 2019.
-
News6 hours ago
House That! Real Smiles All Around as RBI Cuts Repo Rate to 6.25 per cent
-
News4 hours ago
Raymond Limited To develop Second Residential Project in Mahim West, Mumbai
-
News5 hours ago
Goodluck India Net Profit up 26% in Q3FY25 on Demand, Increased Share of Value-Added Offerings
-
News6 hours ago
India Shelter Reports 36% YoY AUM Growth and 54% Surge in PAT in Q3FY25
-
News1 day ago
Driven by Office and Retail Demand, Kochi Commercial Real Estate Records Robust Growth
-
News1 day ago
Trident Realty Starts Possession of 500 Residential Plots at Trident Hills, Panchkula
-
News1 day ago
UrbanVault Announces Strategic Leadership Appointments to Drive Growth in North & West Markets
-
News1 day ago
Bollywood Composer and Singer Anu Malik and Wife Sell Mumbai Property Worth ₹14.49 Crore