By: Nayan Raheja, Raheja Developers Limited
The concept of hotel-branded residences in India is still in the infancy stage because a number of 5-star-rated hotels around the country have not been able to carve out a niche luxury living module for the privileged till now. All business models are primarily based on room rents/apartment rents and none of the developers till date have embarked upon the concept of making high-end apartments on the model of (hotel residences). Raheja Developers after doing extensive research across Europe, Southeast Asia, and the Gulf have hit on the idea of making state of art laden with luxury, fully independent apartments on the model of hotel-branded residences.
A Step Ahead From Facility Management to a Combo of Hotel Management
Raheja is one of the first to embark upon this concept which would be providing the client with 5-star living facilities, going a step ahead from facility management to a combo of hotel management. I am of the view that a project like The Leela Sky Villas- Navin Minar would be endearing to a select few who have a penchant for good living. The project is being partnered with Leela Lace holdings where the services of the hotel including housekeeping, laundry, concierge, valet, room service etc will be provided by them. The facility expected in a place like this would be extended with comfort and leisure, right from the word go. Such residences would have a dedicated team for looking after all the needs of the residents, be it a coffee shop, cigar lounge, bar, swimming pool, state of art gymnasium, high-end spa, a mini private theater so on and so forth. The security system would be so efficient that the lifts and other facilities would only be operated by the thumb impression of the residents. Raheja’s commitment to this unique concept is evident through its partnerships with internationally renowned firms, including Callison, Arabtec, Aedas, Thornton Tomasetti and Aecom.
State of art Hotel branded residences
Such kind of hotel-branded residences will ensure that the residences are equipped with all the amenities and services of a five-star hotel. Buyers, however, will have to pay a fee to the hospitality group for using these services.
The USP these residences offer are extremely evolved amenities and facilities, a designer brand address, and in many cases superior project management. But the buyers need to have deep pockets, as these apartments do not come for less than a few crores. Starting at Rs 8 crores, it goes up to Rs 40 crores.
State of art Amenities
A point worth mentioning here is that residents of such apartments will be able to avail amenities like 24-hour concierge, valet parking, and direct-dial access to the services, which include in-room dining and even a limousine service, available for a separate fee. Raheja will also offer housekeeping, laundry pick-up and drop-off, and facilities to organise banquets on request. All in all, The Leela Sky Villas- Navin Minar will offer 121 hotel branded residences-service apartment units in the configurations of 3,4,5 and 8 BHK onwards.
The branding of residences creates an aspirational model and a reflection of luxury and prestige associated with that brand, helping developers to stand out in a competitive market.
The Leela Sky Villas offers a fusion of the best of hotel and other services into a residential template and this innovation has attracted buyers who are looking to buy into the latest trends. Secondly, the benefits and convenience of the service offered would be prized by buyers to the extent that they would be happy to pay for the higher service charges associated with the uplift in headline capital value. They would be buying into a lifestyle that will enable them to meet like-minded people.
People visiting these residences would also experience the ultimate, as the so-called reception area (the lounge) would be state of the art so that the guests coming are not intimidated just in case the guest who he intends to visit is either busy or not available. The guest would be greeted at the door along with a valet and are to be guided in the lounge so that the comfort level given to the guest creates a lasting impression on the guest. There would be liveried waiters, who would be serving the guests tea and coffee snacks. In addition, there would be a smoking room and a TV lounge for the guests to wait.
All these facilities are rare to find in India at the moment. This project has made great strides in this direction and has conceptualized a dream residence where the residents are handled with kid gloves. The zenith of luxury would finally be the epitome of perfection and any well-heeled individual, who is used to indulging in such luxury, then this kind of a project would be ideal for him.
For such projects, client profiling is of utmost importance because, at the end of the day, it should be having aristocratic individuals in such residences rather than upstarts. For that, an in-house profiling committee is put in place to make the process much more efficient and result-oriented. This is being done to get like-minded people at one premises.
The Leela Sky Villas- Navin Minar, A Class Apart
The Project Navin Minar would undoubtedly stand apart in city of Delhi as an individual would surely aspire to have that address in Delhi. It is an architectural masterpiece that spans 42 floors and is 190 meters tall- more than double the height of Qutub Minar, making it the tallest planned tower in Delhi. Every 4 & 5 BHK homes come with a private lap pool. The building will also have a skytop restaurant with a dedicated Helipad. Most of the apartments provide a majestic view of the Pusa Greens, Connaught Place, Delhi ridge. It also features one of India’s highest glass-bottomed pool. The project is first mix use development where you have a Shopping Mall adjacent to it.
The project would entail a well-manicured jogging track with exotic flowers brought in from round the world and musical fountains to add value to the ambience of the Garden. The entire complex would be having channel music in which old and traditional recorded instruments like the Veena or Sitar would be played throughout the day. The music would be changing after every 4 hours based on morning, after, night. In order to be exclusive, the names of the residents would be embossed exclusively and would be given a very traditional touch like the Vedic times on a taampatras.
These hi- end residences would be having an array of multi-cuisine restaurants, well stocked bar, cards room, state of art cigar lounge with assortment of cigars from throughout the world, a microbrewery, well stocked wine station, fire pit in water, integrated waterfall, poolside bar, glass infinity edge, integrated Jacuzzi, pool side bar, highest rooftop restaurant, infinity pool, kids water games and kids play areas. These would also have specific parking for limousines, rest area for the drivers. The hospitality would be of such grading that the residents would not even have to lift a finger as well dressed and mannered waiters would be on their beck and call.
On a concluding note, these hotel branded developments are priced at a premium to non-branded developments because from housekeeping and valet services to gourmet dining and dedicated concierge, you’ll enjoy five-star living.
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