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Toys“R”Us expands into Northern India with its first store at Mahagun Metro Mall

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Ghaziabad, September, 2019: Tablez, the leading organized retail group has launched its first store of global retail toy brand Toys“R”Us in Ghaziabad at Mahagun Metro Mall, today. This is the ninth store of Toys”R”Us in India after successful store launches in Chennai, Kerala, Bengaluru and Pune recently. The store was inaugurated by Mr. Adeeb Ahamed, Managing Director, Table and Director of Mahagun Group Mr. Dhiraj Jain along with the other dignitaries and guests.

Commenting on the launch of Toys ‘R’ Us at Metro Mall, Mr. Dhiraj Jain, Director, Mahagun Group said, “We are extremely delighted to have Toys R Us as a partner in Mahagun Metro mall. We are confident that our visitors will have a great experience as they will have a range of products to choose from at the most competitive prices. This is also a reflection of our continuous endeavour to make Mahagun Metro Mall the best destination for shopping and entertainment.”

Speaking on the occasion, Adeeb Ahamed, Managing Director, Tablez, said, “It is exciting to open our first store in North India here in Ghaziabad, where there is such a vibrant atmosphere of place, culture and people. I am sure that children and adults alike can experience a sense of discovery unlike any toy store that they might have gone to.”

The world’s greatest toy store, Toys“R”Us offers a full range of toys for children in the age group of 3 to 11 years and has a dedicated section for each category of toys. The store will stock an extensive assortment of toys extending from a teddy bear, to a bunny, to a talking sheep. Youngsters can likewise get a variety of games and toys like ball hardware, boxing gear and apparatus along with youth football gear. Furthermore, children can discover instructive toys, craftsmanship and art, books, recreations and riddles in their learning class area.

The store has explicit range of toys, along with Build- A- Bear (BAB) in shop-in-shop format.  Build-A-Bear engages kids in learning & creative customization of Bear, which is in line with the brand philosophy ‘Make Time for Play Time’and assist in enabling toys to be a part of a child’s life.

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Geoffrey’s Great Toy Party, the signature of Toys”R”Us store launch, is the biggest toy party in town – a fun filled day full of activities designed for the kids with the official mascot Geoffrey. The activity includes lots of fun with entertainment and cartoon characters visits to treat the families and the kids with an amazing time during Geoffrey’s Great Toy Party.

Additionally, Toys”R”Us offers a unique program of Geoffrey’s Birthday Club at the store. A concept of giving kids a unique experience in their birthday month on enrollment with Toys”R”Us. The club includes special birthday parties, attractive offers, games, cake cutting, engagement activities – in all, a fun filled experience that Geoffrey plans for the kids.

About Toys“R”Us®:

With more than 65 years in the toy business Toys“R”Us® Inc. is the world’s greatest toy store and baby products retailer, offering a differentiated shopping experience through its family of brands. With merchandises sold globally, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded by Charles Lazarus, Toys“R”Us® revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper. With a strong portfolio of e commerce sites, the company provides shoppers with a broad online selection of distinctive toys and baby products. The company is headquartered in Wayne, New Jersey. Toys“R”Us® embodies ideals that are focused on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey, the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us® Kid” – Toys“R”Us® is one of the most recognized and beloved brands in the world.

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