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Best Time to Buy Property


Opportunities seldom knock twice! Even though the real estate market sentiment is quite low in the wake of continuing COVID-19 crisis, those who want to buy properties, it’s the right time to clinch the deal as the realty market is currently flooded with different beneficial schemes and lucrative offers.

By Mr. Ajay Chaudhary, CMD, ACE Group

The unprecedented COVID-19 crisis has taught a lesson to all of us that it’s always better to own a property rather than living in rented accommodation. One must at least own a home to get some kind of material security in troubling times like these. It is always advisable to buy a decent residential property to live peacefully and stay happy with your family through all of life’s ups and downs.

Currently in the real estate market, the consumer is in the driver’s seat as they enjoy the opportunity to choose from a plethora of ready-to-move-in options. If we go by the market reports, there are 6.44 lakh residential units available across top seven cities in India. In this most favourable scenario that has emerged to benefit the homebuyers, if you have the money to clinch your decision to buy your dream property you must go ahead.

Home loan rates have also come down to benefit homebuyers further. With the recent 40 basis points cut in repo rate by the RBI, home loan rates will further dive. Even though the countrywide lockdown situation has undoubtedly created several challenges for the real estate sector, the smart market players have answer to all these obstacles.

While the homebuyers are not preferring to visit project sites to follow COVID-19 protocol, the developers have adopted the online mode to assist them in their home search. Further, they are offering various lucrative offers such as gifts on every booking with reduced booking amount and cashback schemes, among others.


Particularly, we at Ace Group, are interacting with our clients through online means of communication apart from giving them online presentations of our project ‘Ace Parkway’, an ultra-luxury residential project located at Sector-150 Noida. We have also come up with a Loan Free Pay-On Possession Payment Plan for them. We must apprise the readers that all these efforts of Ace Group have resulted in a very positive response and successful sales in excellent numbers even at this time of crisis, thanks to our valued sales persons and homebuyers.

We must apprise the readers that all these efforts of Ace Group have resulted in a very positive response and successful sales in excellent numbers even at this time of crisis, thanks to our valued homebuyers. Here I would also like to reiterate my sincere appreciation to our sales team for working tirelessly to support the customers.

We cannot remain in lockdown mode forever and we have to continue all our activities to support the economy while following all precautions. Actually, it’s time to revamp all our strategies and find innovative ways to attract customers. As a result, the market has become exceptionally conducive for homebuyers. Moreover, since the interest rate is low on Fixed Deposits as well, investment in properties gives the homebuyers a safer avenue to grow their asset with higher returns.

Further, the RBI has recently extended the moratorium on loans for three months which will further help the consumers in getting their finances in order at this time of crisis. All these positive announcements have altogether made the property purchase more beneficial for the homebuyers. For them it’s once-in-lifetime opportunity to grab without hesitation.


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