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Main launches ‘Housing Cares’, offers packages to boost business continuity of customers


New Delhi, April 22, 2020: In a bid to offer support to its client base during these challenging times, real estate portal announced the launch of COVID 19 relief package, under which the company will offer discounts and extended validity on its products. Named “Housing Cares”, the program will cover all existing clients of the Elara Technologies-owned company, including brokers, real estate developers and individual home owners.

This will enable all stakeholders – brokers, developers and individual home sellers to make up for lost time during the lockdown through heavy discounts on all ad packages, extended validity of up to one month on packages, flexibility to choose launch date of services and attractive discounts and benefits on visualization products.’s, Housing Cares offerings are meant to help ease the liquidity crisis facing brokers and developers, help in customers’ business continuity and enable the fraternity to adopt technology at an accelerated pace.

“Unfortunately, the coronavirus pandemic has impacted businesses across the world. Our efforts are directed at assisting our existing and new partners to adapt to this new climate which calls for an immediate and amplified use of digital and technology platforms. Housing Cares is tailored to help our partners leverage our significant domestic and international reach through crores of monthly online visits to our portal without incurring a heavy financial burden during these tough times.  We expect the sector to regain lost ground in the coming months and it is important that real estate businesses are ready for the comeback,” says Mani Rangarajan, Group COO,, &

The company is also pushing the envelope on online sales through its Project Talks initiative – webinars aimed at connecting developers, intermediaries and buyers from the comfort of their homes. Through these measures, is preparing the real estate ecosystem for the new-normal.